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Writing Instruments in the Philippines

Publisher Euromonitor International
Published Jan 28, 2026
Length 22 Pages
SKU # EP20870251

Description

Writing instruments in the Philippines demonstrated resilience in 2025, with growth driven by rising disposable incomes and increased demand for personalised products among Generation Z. The category is expected to continue growing, albeit at a slower rate, driven by trends such as sustainability and tech integration. Brands that can effectively leverage digital influence and incorporate eco-friendly materials are likely to drive growth. Current value sales of writing instruments are expected to...

Euromonitor International's Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Writing Instruments in the Philippines
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Leveraging personalisation and digital influence for sustained growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Pentel capitalises on Generation Z culture with BINI collaboration, driving sales
CHART 2 Pentel Taps Generation Z with BINI Collaboration
Consumer preferences towards sustainability and heritage boost brand innovation
CHART 3 asama Pens: Blending Sustainability with Heritage
Tech innovation revolutionises writing instruments, posing competition for pens
CHART 4 Tech Meets Care: Smart Pens for Children’s Wellbeing
WHAT’S NEXT?
Brands embracing sustainability and tech to drive growth
Pens value sales expected to slow due to tech integration-induced competition
Generation Z set to reshape demand for fashonable writing accessories
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Pilot Corp and Amalgamated Specialties Corp lead with stable shares
CHANNELS
Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Grand Seiko Opens Mono Salon Lucerne in Manila, Targeting Luxury Watch Buyers
CHART 8 Huawei and GCash Launch First Smartwatch Payment Feature in the Philippines
CHART 9 Analyst Insight
CHART 10 Casio Expands Edifice Line with First Automatic Watch, Gaining Traction in the Philippines
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Philippines 2025
CHART 13 Key Insights on Consumers in Philippines 2025
CHART 14 Consumer Landscape in Philippines 2025
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Growth in HNWIs drives premiumisation in personal accessories in the Philippines
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation reshapes competitive landscape and drives value sales
Jewellery and traditional and connected watches drive category value sales growth
Brands capitalise on Generation Z appeal for tech innovation
WHAT’S NEXT?
Market set to remain polarised, with increasing HNWIs driving premium purchases
Generation Z preferences and emerging brands reshape market dynamics
COMPETITIVE LANDSCAPE
Incumbents maintain share through heritage and exclusivity
Emerging brands drive competition in competitive landscape
Innovative launches and emerging brands create new opportunities
CHANNELS
Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
Spatio redefines modern Filipino retail with immersive experience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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