Report cover image

Writing Instruments in Malaysia

Publisher Euromonitor International
Published Feb 19, 2026
Length 21 Pages
SKU # EP20911514

Description

Writing instruments in Malaysia demonstrated resilience in 2025, with 4% current value growth to reach MYR589 million, driven by consumer preference for eco-friendly and innovative products. This growth is expected to continue, with a forecast CAGR of 4% to reach MYR703 million by 2030. The market's attractiveness is enhanced by the growing affluent population, with the number of high-net-worth individuals, driving demand for premium writing instruments, creating polarised segments. Brands can s...

Euromonitor International's Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Writing Instruments in Malaysia
Euromonitor International
February 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth for writing instruments driven by sustainability and Gen Z influence
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Economic recovery and creative trends propel Malaysian writing instrument growth
Sustainable and inclusivity trend gains traction
CHART 2 Eco-Conscious Pens Drive Sustainable Growth in Malaysia’s Writing Instruments
Gen Z and social media influence product innovation and distribution
WHAT’S NEXT?
Multifunctional and innovative designs to drive demand as market polarisation is set to grow
Sustainability and digital integration to shape future demand
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Leading brands maintain positions through innovation and distribution
New mergers and acquisitions shift competitive dynamics
CHANNELS
Offline retail remains dominant despite e-commerce growth
Eco-focused concepts and hybrid stores to shape retail landscape
PRODUCTS
Innovative products drive e-commerce sales growth
COUNTRY REPORTS DISCLAIMER
CHART 4 Key Trends 2025
CHART 5 Shopee Live Uses AI to Support Accessory Sales in Malaysia
CHART 6 Analyst Insight
CHART 7 Tracey Launches Eco-Friendly “Coffee Leather” Handbag Series
CHART 8 Real GDP Growth and Inflation 2020-2030
CHART 9 PEST Analysis in Malaysia 2025
CHART 10 Key Insights on Consumers in Malaysia 2025
CHART 11 Consumer Landscape in Malaysia 2025
PERSONAL ACCESSORIES IN MALAYSIA
KEY DATA FINDINGS
EXECUTIVE SUMMARY
Gen Z influence, sustainability and AI and tech innovation lead industry trends
INDUSTRY PERFORMANCE
Market resilience amid economic pressures and consumer polarisation
Younger consumers and modest style reshape purchasing behaviour and preferences
AI and innovation key for brands to engage customers and improve operational efficiency
WHAT’S NEXT?
Sustained expansion forecast for personal accessories amidst evolving consumer habits
Virtual innovation and interactive flagships to elevate Malaysian retail experiences
Sustainable materials to drive innovation in product design
COMPETITIVE LANDSCAPE
Leading brands maintain positions through quality and innovation
Emerging brands Pokédots and TALEE slowly gain traction
CHANNELS
AI-powered shopping and social commerce drive online sales growth
Uniqlo collaborations with Anya Hindmarch and JW Anderson to drive consumer engagement
PRODUCTS
All Love gains recognition through exclusivity and accessibility
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us