Writing Instruments in Indonesia
Description
The writing instruments category in Indonesia demonstrated resilience in 2025, with retail volume sales of 921 million units and a retail value sales of IDR5,640.1 billion, up 3% and 5%, respectively. This performance was characterised by market polarisation, where premium brands offering ergonomic designs and refillable systems gained traction among professionals and students, while price-sensitive consumers favoured low-cost, disposable options. The category is expected to continue growing, dr...
Euromonitor International's Writing Instrumentsin Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Writing Instrumentsin Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Writing Instruments in Indonesia
- Euromonitor International
- February 2026
- List Of Contents And Tables
- WRITING INSTRUMENTS IN INDONESIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- A positive year for writing instruments with sales driven by professionals and students
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
- INDUSTRY PERFORMANCE
- Deli drives growth with strategic expansion and marketing
- CHART 3 Deli Stationery Making its Mark in the Indonesian Market
- Sustainability concerns influencing new product designs
- New innovations shaping and informing the market
- WHAT’S NEXT?
- Faber-Castell drives growth with sustainable innovation and education
- Pens remain dominant as colouring drives growth
- Sustainability and digital innovation set to shape future sales
- COMPETITIVE LANDSCAPE
- Faber-Castell leads through strategic investments and marketing
- No mergers or acquisitions, but innovation drives future growth
- CHANNELS
- Other non-grocery retailers lead with established presence
- Retail e-commerce gains traction through its offer of convenience and variety
- No emerging retail brands or concepts identified
- PRODUCTS
- Faber-Castell drives innovation with AR-enhanced products
- CHART 4 Faber-Castell Launches AR-Enhanced Learning Tools for Indonesian Students
- Kenko leads sustainability efforts with eco-friendly products
- CHART 5 Kenko Eco Promotes Green Innovation in Writing Instruments
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2025
- CHART 7 Analyst Insight
- CHART 8 Local Brand Jims Honey Finds Success with Affordable, Stylish Bags and Wallets
- CHART 9 Ma.Ja Watch: Blending Indonesian Heritage with Sustainable Innovation
- CHART 10 The Palace’s “Simple & Timeless” Jewellery Attracts Gen Z Shoppers
- CHART 11 Real GDP Growth and Inflation 2020-2030
- CHART 12 PEST Analysis in Indonesia 2025
- CHART 13 Key Insights on Consumers in Indonesia 2025
- CHART 14 Consumer Landscape in Indonesia 2025
- PERSONAL ACCESSORIES IN INDONESIA
- EXECUTIVE SUMMARY
- Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Market polarisation has a big impact on the market
- Smaller brands gain market share through digital channels
- WHAT’S NEXT?
- Bright outlook for personal accessories in Indonesia
- Traditional and connected watches lead growth with cultural relevance and innovation
- Domestic brands strengthen their market position through localised production
- COMPETITIVE LANDSCAPE
- Leading brands maintain share through segmentation and innovation
- No significant mergers or acquisitions in 2025
- CHANNELS
- Jewellery and watch specialists lead offline sales
- Retail e-commerce grows rapidly with digital platforms
- Hybrid shopping behaviour emerges as a key trend
- PRODUCTS
- Gen Z drives demand for customisable and affordable products
- Local brands innovate with sustainable and cultural themes
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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