Report cover image

Writing Instruments in India

Publisher Euromonitor International
Published Feb 11, 2026
Length 25 Pages
SKU # EP20883957

Description

The writing instruments market in India demonstrated resilience in 2025, with growth of 4% in retail volume terms. This was driven by increased educational enrolments and expanding professional activities, with this pattern set to continue over the forecast period. The market is characterised as concentrated, with the focus on premiumisation and sustainability driving growth. Brands are innovating with eco-friendly materials and practices and targeting Gen Z consumers with creative and digitally...

Euromonitor International's Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Writing Instruments in India
Euromonitor International
February 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increase in educational enrolments helps drive sales growth
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Premiumisation drives growth
Pens dominate the market with steady demand backed by expanding distribution reach
Sustainability concerns informing new product development
CHART 3 Rescript’s Digital Campaign Places a Focus on Sustainability
WHAT’S NEXT?
Premiumisation and sustainability set to drive future growth
Pens set to benefit from premiumisation
Colouring emerges as fastest growing category
COMPETITIVE LANDSCAPE
Hindustan Pencils leads a concentrated writing instruments market
No significant mergers or acquisitions in 2025
CHANNELS
Offline retail dominates sales as consumers prefer physical stores
Retail e-commerce gains traction with convenience and value offers
Premiumisation and e-commerce drive channel dynamics
CHART 4 Pilot Launches its First Store in India in 2025
PRODUCTS
Sustainability drives innovation with a focus on eco-friendly materials
Gen z influences product design with creative and digital flair
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Titan’s JALSA Watch Highlights Rising Premiumisation in India’s Luxury Market
CHART 8 Legacy Brands Face Growing Competition from Agile D2C Brands in 2025
CHART 9 Palmonas Highlights Gen Z’s Influence on India’s Jewellery Market in 2025
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in India 2025
CHART 12 Key Insights on Consumers in India 2025
CHART 13 Consumer Landscape in India 2025
PERSONAL ACCESSORIES IN INDIA
EXECUTIVE SUMMARY
Improving economy supports sales of personal accessories in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
Regulatory measures enhance trust in jewellery
WHAT’S NEXT?
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
COMPETITIVE LANDSCAPE
D2C brands challenge incumbents in personal accessories
Opportunities emerging from shifts in competitive dynamics
CHANNELS
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
PRODUCTS
Gen Z drives innovation in jewellery design and sourcing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us