Writing Instruments in India

Sales of writing instruments experienced high single-digit growth in value and volume terms in 2024. This indicated a stable recovery in demand in the post-pandemic period backed by increasing educational and professional activity. The growth in enrolment for coaching and competitive exams and university enrolments also contributed towards growth in the use of pens, pencils, and a range of writing accessories. India’s large youth population benefits the category, as there is a sizable target mar...

Euromonitor International's Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.