Writing Instruments in India

Writing Instruments in India

Government initiatives to improve standards of education in the country and increase literacy rates include the education programme Samagra Shiksha Abhiyaan launched in 2018. In the 2020 India Budget, the government announced its continued focus on education to boost literacy and standards of education in the country across socioeconomic groups. Given that India has a young population with around 54% of people under the age of 29, many individuals are still pursuing academics. These demographics...

Euromonitor International's Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Writing Instruments in India
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Government initiatives to improve literacy stimulate growth of writing instruments
Colouring benefits from trend in colouring among adults and the development of the adult colouring books
Hindustan Pencils retains its leadership position in writing instruments
RECOVERY AND OPPORTUNITIES
Growing digitalisation set to hamper writing instruments
Premiumisation in writing instruments offsets declining demand due to digitalisation growth
Stationers/office supply stores bounce back as consumers seek specialist knowledge and a wider range
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2015-2020
Table 2 Sales of Writing Instruments by Category: Value 2015-2020
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2015-2020
Table 13 Sales of Personal Accessories by Category: Value 2015-2020
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources

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