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Writing Instruments in France

Publisher Euromonitor International
Published Jan 26, 2026
Length 22 Pages
SKU # EP20870260

Description

The writing instruments market in France in 2025 reflects a stabilising but uneven landscape, with value growth concentrated in higher-priced and functionally differentiated products. While overall volumes remain constrained, demand for premium offerings has proved more resilient, supported by gifting-related purchases. Innovation focuses on extending product utility and longevity rather than driving higher consumption, contributing to modest forecast growth over the medium term without signific...

Euromonitor International's Writing Instrumentsin France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Writing Instruments in France
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Polarisation drives uneven recovery
Accessible innovation underpins value-led demand
CHART 2 Colouring Mapped Color’Peps Infinity for only EUR3.50
WHAT’S NEXT?
Technology integration reshapes category dynamics
Sustainability remains central as resale challenges premium growth
CHART 3 Analyst Insight
CHART 4 World's Tiniest ForeverPen Inkless Titanium Keychain TSA Compliant EUR39.58
COMPETITIVE LANDSCAPE
Bic widens its lead in core segments
Montblanc keeps premium status through innovation
Sustainability meets smart functionality
CHART 5 MetMaxx Recycled Ballpoint Pen with NFC Chip with Bamboo
CHANNELS
Online marketplaces accelerate premium shift
CHART 6 Analyst Insight
COUNTRY REPORTS DISCLAIMER
CHART 7 Key Trends 2025
CHART 8 Analyst Insight
CHART 9 TAG Heuer Formula 1Chronograph X Oracle Red Bull Racing — EUR2850,00 — Limited to Just 3,000 Pieces Worldwide.
CHART 10 New Cabaia Concept Store — Bags and Luggage — April 2025 France
CHART 11 Digital Personalised Jewellery Design Annette Girardon Paris
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in France 2025
CHART 14 Key Insights on Consumers in France 2025
CHART 15 Consumer Landscape in France 2025
PERSONAL ACCESSORIES IN FRANCE
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value-led growth returns in 2025
Premium categories underpin market growth
Value growth supported despite ongoing uncertainty
WHAT'S NEXT?
Shifting consumption patterns shape uneven growth
Gen Z accelerates deconsumerism and value-led luxury
Traditional and connected watches remain best positioned for future growth
COMPETITIVE LANDSCAPE
High-end players sustain influence in a fragmented landscape
Circularity and retail innovation reinforce sustainability
Production efficiency and supply chain transparency gain momentum
CHANNELS
Retail offline remains the dominant channel for personal accessories
E-commerce maintains a stable but secondary role
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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