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Writing Instruments in China

Publisher Euromonitor International
Published Dec 03, 2024
Length 19 Pages
SKU # EP19416764

Description

Writing Instruments in China


Writing instruments in China is projected to experience modest retail volume and current value growth in 2024, influenced by a complex external environment and evolving consumer preferences. While the resumption of school and extracurricular activities post-pandemic has been driving sales of student office supplies such as writing instruments, the growth rate remains limited. Despite the return to normalcy following the pandemic, the category is experiencing only slow growth due to cautious cons...

Euromonitor International's Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Writing Instruments in China
Euromonitor International
December 2024
List Of Contents And Tables
WRITING INSTRUMENTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Writing instruments sees downwards pressures, but maintains modest growth
Leading player consolidates its position
Shifting focus of writing instruments towards cultural relevance and sustainability
PROSPECTS AND OPPORTUNITIES
Growth set to continue despite the challenges
Traditional channels hold their ground, but online sales set to see a continued rise
Facing challenges, players are likely to continue to diversify their portfolios
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
Table 2 Sales of Writing Instruments by Category: Value 2019-2024
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN CHINA
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
Table 13 Sales of Personal Accessories by Category: Value 2019-2024
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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