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Writing Instruments in Canada

Publisher Euromonitor International
Published Feb 06, 2026
Length 23 Pages
SKU # EP20870688

Description

Writing instruments in Canada was characterised by flat value sales and a marginal decline in retail volume sales in 2025, driven by consumers prioritising spending on necessities and the long-term trend of declining handwriting use attributed to digital devices. Despite this, the category is expected to experience low-value growth over the forecast period. The rise of high-net-worth individuals and increasing demand for creative and sustainable products, particularly among Gen Z consumers, pres...

Euromonitor International's Writing Instrumentsin Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Writing Instruments in Canada
Euromonitor International
February 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Writing instruments remains pressurised by increased usage of digital tools
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Writing instruments posts low value growth despite digitalisation
CHART 2 uwa Labs Bridges Gap in Writing Instruments with its Digitalised Nuwa Pen
Rising number of operators turn to sustainability with differentiated offerings
CHART 3 LAMY Launches 2025 Limited Rollerball Edition of its Iconic Safari Pen
Luxury writing instruments shift to domestic market
CHART 4 Luxury Brand Montblanc Attracts Collectors with Limited-Edition Fountain Pen
WHAT’S NEXT?
Demographic trends and Canadian preferences are set to shape future demand
Retail e-commerce expected to continue expanding
AI-driven tools set to continue driving innovation
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Landscape remains consolidated amongst top brands
CHANNELS
Retail offline dominates sales through hypermarkets and office supply retailers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Luxury Timepieces Brand Roger Dubuis Expands in Canada
CHART 8 cksand Strengthens Ethical Luxury Footprint with the Opening of a New Yorkville Boutique
CHART 9 Canadian Resale Platform Luxe Du Jour is Looking to Expand its Presence
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Canada 2025
CHART 13 Key Insights on Consumers in Canada 2025
CHART 14 Consumer Landscape in Canada 2025
PERSONAL ACCESSORIES IN CANADA
EXECUTIVE SUMMARY
Growth drivers, consumer trends, and strategic outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation continues to widen despite stable economy
Sustainability drives demand for eco-friendly products
The growing resale and rental market is affecting primary sales of luxury goods
WHAT’S NEXT?
Luxury brands to drive growth as high-income consumers rise
Sustainability set to enter the mainstream due to consumers’ expectations
Omnichannel retailing to become increasingly important
COMPETITIVE LANDSCAPE
Global luxury brands retain the lead despite challenging operating environment
CHANNELS
Offline retail continues to lead despite declining share
Retail e-commerce drives sales with convenience and financing options
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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