
Writing Instruments in Brazil
Description
Writing instruments has found itself at a crossroads in Brazil in 2024, grappling with a combination of economic challenges, technological disruption, and shifting consumer habits. Writing instruments experienced a significant surge in sales in 2022, as schools and offices reopened after prolonged pandemic-related closures. Brands such as Faber-Castell and Bic reported record sales during this period, with demand for pens, pencils, and markers skyrocketing as students and professionals restocked...
Euromonitor International's Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Writing Instruments in Brazil
- Euromonitor International
- March 2025
- List Of Contents And Tables
- WRITING INSTRUMENTS IN BRAZIL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Challenges for writing instruments in Brazil
- Pop culture finds ways to drive popularity in some writing instruments categories
- The digital world offers opportunities to keep the category alive
- PROSPECTS AND OPPORTUNITIES
- Luxury pens offer growth potential for the forecast period
- Eco-friendly alternatives likely to gain traction in the future
- Adapting to the changing environment with innovations
- CATEGORY DATA
- Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
- Table 2 Sales of Writing Instruments by Category: Value 2019-2024
- Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
- Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
- Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
- Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
- Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
- Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
- Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
- PERSONAL ACCESSORIES IN BRAZIL
- EXECUTIVE SUMMARY
- Personal accessories in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- MARKET DATA
- Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
- Table 13 Sales of Personal Accessories by Category: Value 2019-2024
- Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
- Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
- Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
- Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
- Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
- Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
- Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
- Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
- Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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