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Writing Instruments in Australia

Publisher Euromonitor International
Published Jan 16, 2026
Length 20 Pages
SKU # EP20807801

Description

Writing instruments demonstrated resilience in Australia in 2025, with 2% current value growth to AUD197 million, driven by consumer demand for premium, sustainable, and personalised products. This growth was set against a backdrop of economic stability, with disposable income reaching AUD1,638 billion and a gradual recovery in consumer sentiment. The market's attractiveness is enhanced by trends such as the increasing demand for eco-friendly products, the integration of smart technologies, and...

Euromonitor International's Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Writing Instruments in Australia
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Writing instruments proves resilient
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumer demand for sustainability drives eco-friendly product innovation
CHART 2 Mercha Ignites the Trend of Eco-Consciousness Through Eco-Pens
Gen Z demand for personalisation boosts growth of pens value sales
CHART 3 LAMY AL-Star Launches Vibrant and Personalised Pens
WHAT’S NEXT?
Pens set to remain the largest category, due to tech integration
Sustainability and personalisation expected to boost product innovation
Speciality stationery stores set to drive future omni-channel growth
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Newell and Bic maintain lead due to innovation and bulk sales
Emerging players and product innovation drive competitive dynamics
CHANNELS
Offline stores remain dominant
Retail e-commerce gains traction
PRODUCTS
XNote’s AI-powered smart pen emphasises shift towards technology integration
CHART 5 XNote Exemplifies Innovation with Smart Writing Set
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung Launches Galaxy Ring with AI-Powered Health Tracking in Australia
CHART 8 Analyst Insight
CHART 9 Erebus Watches Introduces Origin Diver-Style Watch
CHART 10 The Volte Launches Designer Fashion Rental Service Across Australia
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
PERSONAL ACCESSORIES IN AUSTRALIA
EXECUTIVE SUMMARY
Polarisation set to continue while innovation is key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures and consumer preferences deepen market polarisation
AI-enhanced personal accessories reshape the Australian market
Increased tourism in Australia boosts travel gear sales across consumer segments
WHAT’S NEXT?
Polarisation set to deepen, widening the gap between affordable and luxury brands
Sustainability and AI enhancements expected to drive business innovation
COMPETITIVE LANDSCAPE
While top brands maintain their lead, Erebus Watches gains traction
Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
CHANNELS
Retail e-commerce continues to gain popularity
Luxury brands expand their networks, while The Volte launches rental platform
ECONOMIC CONTEXT
CONSUMER CONTEXT
Country Reports Disclaimer
SOURCES
Summary 1 Research Sources

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