Writing Instruments in Australia

Writing Instruments in Australia

All sub-categories are showing declines apart from colouring. This is due to school and office closures in relation to COVID-19, whereby both children and adults are spending more time at home and indulging in hobbies such as art. Parents are buying colouring books, paints and drawing items for their children; and there has also been a growing global trend for colouring books for adults, which are promoted as a meditative form of stress relief. Whilst this trend has been developing for a few yea...

Euromonitor International's Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Writing Instruments in Australia
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Hobby art and adult colouring books boost sales of colouring materials during lockdowns
School and office closures negatively impact sales of writing materials
Brand leader Faber-Castell benefits from new product launches, online art lessons and a high-end partnership project with Bentley
RECOVERY AND OPPORTUNITIES
Montblanc shows off very high-end immersive retail environment with re-designed Sydney store
Players utilise personalisation trend to offset declines seen in traditional writing instruments and stationery
Online art and calligraphy lessons set to stimulate e-commerce sales
CATEGORY DATA
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET INDICATORS
MARKET DATA
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES

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