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Writing Instruments in Argentina

Publisher Euromonitor International
Published Feb 05, 2026
Length 22 Pages
SKU # EP20870571

Description

The writing instruments market in Argentina experienced a decline in retail volume in 2025, due to economic challenges and increased competition from non-branded products. However, the market grew 1% in current value terms and is set to see volumes rise over the forecast period, driven by innovations from leading brands and a potential recovery. To succeed in this market, brands should focus on differentiating themselves through innovation in new products and creating different consumption occas...

Euromonitor International's Writing Instrumentsin Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Writing Instruments in Argentina
Euromonitor International
February 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume decline in challenging economic conditions
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Brands intensify price wars amid declining sales
CHART 3 New Unknown Brands Enter the Market with Very Low Prices
CHART 4 Price War Between the Best-Known Brands
Pens remains the largest category despite declining sales
CHART 5 Innovative Products Provide New Uses
WHAT’S NEXT?
Leading brands innovate to compete with non-brands
Pens to remain largest category
Promotions to drive sales in challenging economic climate
COMPETITIVE LANDSCAPE
Leading brands maintain position amidst new entrants
Emerging brands and opportunities
CHANNELS
Stationery stores leads, while e-commerce expands
PRODUCTS
Sharpie drives innovation with new product launches
Innovation drives growth in a declining market
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Greater Supply of Imported Products
CHART 9 The Most Expensive Brands Remain Stable Despite the Difficult Economic Context
CHART 10 Product Innovation From Designers Who Sell Through Social Media
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Argentina 2025
CHART 13 Key Insights on Consumers in Argentina 2025
CHART 14 Consumer Landscape in Argentina 2025
PERSONAL ACCESSORIES IN ARGENTINA
EXECUTIVE SUMMARY
A complex landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Expensive brands maintain sales despite economic downturn
Imports boost product availability and brand presence
Market polarisation affects value sales growth
WHAT’S NEXT?
Luxury brands to drive growth with increased imports and promotions
Imports and e-commerce to shape future sales and product offerings
Business impact of market trends and consumer behaviour
COMPETITIVE LANDSCAPE
Leading companies maintain share through strategic expansion
Emerging players and new launches drive market dynamics
CHANNELS
Specialist retailers dominate personal accessories distribution
Retail e-commerce sees further expansion
PRODUCTS
Designers leveraging Instagram to drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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