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Writing Instruments in the US

Publisher Euromonitor International
Published Jan 12, 2026
Length 21 Pages
SKU # EP20773168

Description

Writing instruments in the US experienced a modest rebound in 2025, with value sales growth of 2% reaching USD3.3 billion. This was driven by consumers purchasing low-budget essentials in anticipation of increased prices. This growth is expected to continue, with a forecast CAGR of 2% over the forecast period, to reach USD3.7 billion by 2030. The market's attractiveness is enhanced by the continued importance of the back-to-school season and the growing demand for nostalgia-driven products and c...

Euromonitor International's Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Writing Instruments in the US
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Essentials and nostalgia fuel modest rebound and future growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Retailers pull back on back-to-school price increases amid economic uncertainty
CHART 2 Retailers Postpone Back-to-School Price Increases in 2025
Newell Brands shifts production to mitigate impact of tariffs
CHART 3 Moving Production From Overseas to US Locations Can Help Players Offset Tariffs
Crayola and Newell Brands leverage social media and AI
CHART 4 Crayola and Newell Brands Tap Into Social Media and Generative AI
WHAT’S NEXT?
Manufacturers emphasise products offering specific value and digital strategies
Comfort, innovation, and a cursive comeback
Digital channels and demographic trends to shape future
COMPETITIVE LANDSCAPE
Newell Brands and Bic Corp lead concentrated competitive landscape
CHANNELS
Retail e-commerce leads distribution with competitive prices
Retail offline remains significant despite online growth
CHART 5 Analyst Insight
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Mid-tier Brands Like Coach are Performing Well
CHART 8 Hermès Implements Price Hikes to Fully Offset Tariff Impact in US
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in the US 2025
CHART 12 Key Insights on Consumers in the US 2025
CHART 13 Consumer Landscape in the US 2025
PERSONAL ACCESSORIES IN THE US
EXECUTIVE SUMMARY
Sustainability and value: Keys to success in the evolving US personal accessories landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Navigating economic headwinds in the US personal accessories industry
Luxury brands plan to pass on tariff costs to consumers through price hikes
Redefining value: Emerging brands and mindful consumers reshape local industry
WHAT’S NEXT?
Adapting for growth: Key dynamics in US personal accessories
Sustainability and resale initiatives to shape industry landscape
COMPETITIVE LANDSCAPE
LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
CHANNELS
Offline retail continues to lead, with specialists key for high-end sales
Retail e-commerce drives sales with convenience and competition
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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