Wipes in South Africa

Wipes in South Africa continued to record strong current value growth in 2024, despite inflation at the beginning of the year pushing up unit prices, thereby placing pressure on consumers. As a result, individuals turned to cost-reducing opportunities. In health and beauty specialists, rewards programmes and promotional activity were effective in creating greater brand awareness and sales. Examples include three-for-the-price-of-two, encouraging consumers to buy more and boosting volume sales.

Euromonitor International's Wipes in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.