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Wipes in Pakistan

Publisher Euromonitor International
Published Mar 14, 2025
Length 20 Pages
SKU # EP19863838

Description

Retail volume and current value sales of wipes in Pakistan increased strongly in 2024, albeit from a very low base. Nonetheless, steady rises in demand remained visible across key categories like baby wipes and facial cleansing wipes. Retail current value sales remained flat across categories. Facial cleansing wipes accounted for the highest retail volume sales and growth. Meanwhile, baby wipes posted the highest retail value growth, supported by high, if gradually declining, birth rates and the...

Euromonitor International's Wipes in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Wipes in Pakistan
Euromonitor International
March 2025
List Of Contents And Tables
WIPES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High birth rates and hygiene trend push baby wipes
A price-sensitive marketplace determines demand
E-commerce platforms like Daraz capitalise on convenience and competitive pricing
PROSPECTS AND OPPORTUNITIES
Urbanisation and high hygiene awareness to drive development and growth
E-commerce to continue to gain momentum in wipes
Disinfectant wipes may reshape the category
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2019-2024
Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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