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Wipes in Hungary

Publisher Euromonitor International
Published Mar 13, 2025
Length 22 Pages
SKU # EP19863888

Description

Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period.

Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Wipes in Hungary
Euromonitor International
March 2025
List Of Contents And Tables
WIPES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Current value growth slower than previously as consumers seek low-cost options
Leading company Essity focuses on product availability and innovation in 2024
Health and beauty specialists maintain the lead but lose share to e-commerce
PROSPECTS AND OPPORTUNITIES
Focus on hygiene, innovation and versatility set to drive sales across the forecast period
E-commerce set to expand as consumers shift towards larger pack sizes
Innovation will focus on eco-friendly and premium options in the coming years
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2019-2024
Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN HUNGARY
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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