
Wipes in France
Description
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell overall. Moist toilet wipes was the most dynamic segment, supported by its products’ promise of convenience for specific needs. General purpose wipes registered a small dip in volume and current value sal...
Euromonitor International's Wipes in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Wipes in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Wipes in France
- Euromonitor International
- March 2025
- List Of Contents And Tables
- WIPES IN FRANCE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wipes falls faster in 2024
- P&G remains ahead of the rest thanks to Pampers and Swiffer brands
- Outdoor use as bigger supporter of sales than indoor use
- PROSPECTS AND OPPORTUNITIES
- Anticipated return to positive growth for wipes in France
- Eco trends to drive development, though category faces competition from alternative solutions
- Moist toilet wipes to see further growth
- CATEGORY DATA
- Table 1 Retail Sales of Wipes by Category: Value 2019-2024
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- TISSUE AND HYGIENE IN FRANCE
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 7 Birth Rates 2019-2024
- Table 8 Infant Population 2019-2024
- Table 9 Female Population by Age 2019-2024
- Table 10 Total Population by Age 2019-2024
- Table 11 Households 2019-2024
- Table 12 Forecast Infant Population 2024-2029
- Table 13 Forecast Female Population by Age 2024-2029
- Table 14 Forecast Total Population by Age 2024-2029
- Table 15 Forecast Households 2024-2029
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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