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Weight Management and Wellbeing in Estonia

Publisher Euromonitor International
Published Sep 23, 2025
Length 21 Pages
SKU # EP20439342

Description

Weight management and wellbeing posted low single-digit growth in 2025 as health-conscious consumers looked for convenient, structured ways to manage weight without medical intervention. Demand was led by meal replacement products, which benefited from stronger placement in pharmacies and leading grocers, wider flavour ranges and ready-to-drink/powder sachet formats that suit busy lifestyles. In contrast, weight loss supplements were flat as shoppers became more selective, prioritising products...

Euromonitor International's Weight Management and Wellbeing in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Weight Management and Wellbeing in Estonia
Euromonitor International
September 2025
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Estonians look for convenient, structured ways to manage weight
Leading Herbalife offers a broad meal replacement portfolio
Direct selling proves inflation-resistant
PROSPECTS AND OPPORTUNITIES
Further growth driven by sedentary lifestyles, hybrid work and a widening product choice
Category becoming increasingly data-led
Raising the credibility bar
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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