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Weight Management and Wellbeing in Denmark

Published Oct 08, 2025
Length 20 Pages
SKU # EP20476092

Description

Weight management and wellbeing has seen positive value growth in 2025, but this growth has been slower than in the previous year. One of the main reasons is that sales of semaglutide products (GLP-1s) such as Ozempic and Wegowy have exploded in Denmark in recent years due to their ability to help consumers achieve rapid weight loss. Both of these products are made by local company Novo Nordisk, which is a well-known and trusted company by many Danish consumers. In addition, the Danish media has...

Euromonitor International's Weight Management and Wellbeing in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Weight Management and Wellbeing in Denmark
Euromonitor International
October 2025
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Explosion of GLP-1s puts pressure on sales of weight management and wellbeing
Nutricia leads thanks to its broad customer base
Consumers turning to e-commerce for reasons of convenience and value
PROSPECTS AND OPPORTUNITIES
Sales set to grow despite increasing competition from alternative weight loss options
GLP-1s present challenges and opportunities to the market
High protein products could present a further threat to category growth
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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