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Weight Management and Wellbeing in Bulgaria

Publisher Euromonitor International
Published Sep 22, 2025
Length 20 Pages
SKU # EP20439431

Description

Value sales of weight management and wellbeing in Bulgaria increased in 2025. Bulgarians became increasingly preoccupied with both health and personal image, with more consumers engaging in sports and seeking products to support a healthier lifestyle. Pressure to maintain a lean physique was felt across age groups, reinforced by rising obesity rates in the country. While women remained the traditional audience for these products, men showed growing interest, widening the consumer base. Despite p...

Euromonitor International's Weight Management and Wellbeing in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Weight Management and Wellbeing in Bulgaria
Euromonitor International
September 2025
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health and image concerns drive demand for weight management products
Herbalife maintains leadership while local players gain traction
Omnichannel pharmacies and e-commerce support growth
PROSPECTS AND OPPORTUNITIES
Consumer image concerns and rising caution to shape demand
Digital transformation to drive innovation and personalisation
Growing focus on holistic health and sustainability
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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