The Voice of the Consumer: Lifestyles Survey reveals key shifts in consumer values, spending habits and sentiment over the past year. It highlights rising uncertainty, evolving brand loyalty, weakened in-person connections, the growth of generative AI (GenAI) and a reimagined view of luxury.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
- Introduction
- Navigating the “what’s next?” Mindset
- Navigating The “What’s Next?” Mindset
- Evolving loyalty among the sceptical consumers
- Eroding real-life connections
- Ai-powered decision detox
- Luxury reimagined
- Conclusion
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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