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Vitamins in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 26 Pages
SKU # EP20589593

Description

2025 is seeing value sales of vitamins increase in 2025, despite consumer confidence for non-discretionary spending remaining restrained due to the lingering effects of cost-of-living concerns. Retail volume growth remains subdued compared to pre-pandemic levels, as inflationary pressures - first triggered by COVID19 - continue to drive up prices. This has led to value growth within the category despite limited volume expansion.

Euromonitor International's Vitamins in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Vitamins in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
VITAMINS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness drives value growth despite subdued consumer confidence
A mix of multinational, regional and local companies characterises the competitive landscape in 2025
Pharmacies and retail e-commerce continue to outperform supermarkets and direct selling
PROSPECTS AND OPPORTUNITIES
Innovation, personalisation and format diversification to drive steady growth throughout forecast period
Reports of B6 toxicity concerns among Australian regulators prompt growing awareness over safety and supplement labelling in New Zealand
New Zealand government and industry stakeholders consult on standalone bill to modernise regulation of natural health products following repeal of the TPA
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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