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Vitamins in Taiwan

Publisher Euromonitor International
Published Oct 10, 2024
Length 25 Pages
SKU # EP19248290

Description

Vitamins in Taiwan


Demand for vitamins in Taiwan is expected to continue rising in 2024, reflecting the growing willingness of local consumers to take preventive measures to improve their general physical and mental wellbeing. While this trend is well-established, it has gained momentum in recent years due to ageing population ageing and the greater focus on health issues brought about by the pandemic. Moreover, as people become more knowledgeable about how nutrition affects health, they are increasingly consuming...

Euromonitor International's Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Vitamins in Taiwan
Euromonitor International
October 2024
List Of Contents And Tables
VITAMINS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
High dose vitamins become popular among office workers
Multivitamins drive growth, while high doses become increasingly popular
GSK leads mature and fragmented market
PROSPECTS AND OPPORTUNITIES
Evolving segmentation beyond age and gender
Inflation could become the opportunity when the price of food and vegetables keep high for household
Vitamins with herbal ingredients are likely to gain traction
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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