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Vitamins in Slovenia

Publisher Euromonitor International
Published Oct 03, 2025
Length 20 Pages
SKU # EP20463724

Description

Value sales of vitamins are seeing a healthy performance in Slovenia in 2025. While the category keeps advancing towards maturity, frequent key new product launches are managing to capture consumers’ attention and trigger new waves of spending as new and improved products and product formats emerge. In line with the continued positive effects of the health and wellness trends, the consumption of vitamins remains significant as people seek to maintain healthy lifestyles and stay fit and well. Reg...

Euromonitor International's Vitamins in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Vitamins in Slovenia
Euromonitor International
October 2025
List Of Contents And Tables
VITAMINS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of vitamins supported by health and wellbeing trends
Vitamins is a highly fragmented category, with strong competition between brands
Pharmacies continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
Personalised options and technology advances will drive innovations
“Clean label” and whole-food or plant-based options will grow in demand
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN SLOVENIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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