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Vitamins in North Macedonia

Publisher Euromonitor International
Published Oct 16, 2024
Length 21 Pages
SKU # EP19272681

Description

Vitamins in North Macedonia


Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023. Strong demand reflects the increasing tendency of consumers to take these products as a preventive measure to guard against illness and improve general wellbeing. This behaviour has become more widespread in recent years due to concerns surrounding...

Euromonitor International's Vitamins in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Vitamins in North Macedonia
Euromonitor International
October 2024
List Of Contents And Tables
VITAMINS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing focus on preventive health continues to boost vitamins consumption
Vitamin B shows the fastest development in volume terms
Jamieson launches new vitamin C and B-complex products
PROSPECTS AND OPPORTUNITIES
Demand set to remain robust despite projected slowdown in volume sales
Population ageing expected to broaden appeal of vitamin D
Sales via grocery retailers and e-commerce should continue to rise
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Pricing

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