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Vitamins in Malaysia

Publisher Euromonitor International
Published Oct 05, 2022
Length 24 Pages
SKU # EP17425996

Description

Vitamins in Malaysia

Demand for vitamins continues to grow at a rapid pace in 2022, with consumers becoming increasingly focused on a preventative approach to their health and the health of their family. Vitamins positioned to strengthen the immune system remain the most popular choice due to lingering concerns over the COVID-19 pandemic and the potential for new ones such as monkey pox. With consumers being keen to boost their immune system it is products containing vitamin C and vitamin D which continue to see amo...

Euromonitor International's Vitamins in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vitamins in Malaysia
Euromonitor International
October 2022
List Of Contents And Tables
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins targeting the immune system continue to grow in popularity
A return to more active lifestyles affects demand for vitamins
Deepening knowledge on the benefits of vitamin D and vitamin B continues to drive sales
PROSPECTS AND OPPORTUNITIES
Immunity strengthening positioning anticipated to remain significant
New and innovative product formats expected to inform new product launches
Private label could take advantage of challenging economic circumstances
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Rising Health-Conscious Consumers Driving Growth in Consumer Health
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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