
Vitamins in Kenya
Description
Vitamins in Kenya
High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, with local brands offering vitamin C supplements at a lower cost of KES800. Additionally, generic vitamins are gaining popularity as they offer the same nutrients at a fraction of the price, such as a generic vitamin D...
Euromonitor International's Vitamins in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Vitamins in Kenya
- Euromonitor International
- October 2024
- List Of Contents And Tables
- VITAMINS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives demand for affordable and generic vitamins
- Health consciousness fuels steady growth in vitamins
- High cost of vitamins creates challenges for the industry
- PROSPECTS AND OPPORTUNITIES
- Multivitamins to lead as single vitamins struggle to compete
- Preventive health awareness to fuel strong demand for vitamins
- Crackdowns on counterfeits set to boost consumer confidence in vitamins
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2019-2024
- Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN KENYA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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