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Vitamins in Japan

Publisher Euromonitor International
Published Sep 22, 2025
Length 24 Pages
SKU # EP20439388

Description

Retail value sales of vitamins are expected to rise in current terms in Japan in 2025. The category has continued to grow steadily, driven by an ageing population, a rise in chronic health conditions, and increasing interest in preventive healthcare and beauty benefits. Unlike the broader vitamins and dietary supplements category, which experienced a temporary slowdown in 2024 due to the red yeast rice issue and consumer cost-cutting amid inflation, the vitamins segment alone has shown consisten...

Euromonitor International's Vitamins in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vitamins in Japan
Euromonitor International
September 2025
List Of Contents And Tables
VITAMINS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins market thrives as single vitamins grow with stricter labelling standards and health visibility
High-value supplements lead the market amid rising sun protection and ageing awareness
Limited demand for single vitamin A and E products due to overconsumption risks, while comprehensive anti-ageing formulae with vitamin C gain in popularity
PROSPECTS AND OPPORTUNITIES
Anti-ageing demand fuels expansion in vitamins, while drinkable supplements face intensifying competition
New ingredient scrutiny and mandatory GMP slow supplement development, but enhance industry credibility
Vitamins growth expected to continue with diverse formulations and high-function combination products using liposome technology
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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