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Vitamins in Japan

Publisher Euromonitor International
Published Oct 13, 2022
Length 25 Pages
SKU # EP17462434

Description

Vitamins in Japan

In 2022, the impact of COVID-19 has continued, and the situation has remained unstable, with waves of increases and decreases in the number of infections. However, at the same time, with the increase in the vaccination rate, consumers are tending to go outside the home more frequently and are looking for balance, living their lives with COVID-19. Therefore, they are cautious, and interested in improving their health, and especially their immune system, to prevent them contracting the virus, whic...

Euromonitor International's Vitamins in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Vitamins in Japan
Euromonitor International
October 2022
List Of Contents And Tables
VITAMINS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prolonged anxieties caused by COVID-19 continue to drive sales of vitamins
Vitamin D continues to attract attention, due to its function against COVID-19
Tonics suffers a decline, but brand players look for innovations, and new formats have increasingly been seen
PROSPECTS AND OPPORTUNITIES
Further growth in both multivitamins and single vitamins is expected to reflect consumers’ continuous interest in and demand for healthy living
Brands set to shift to e-commerce, ultimately online D2C channels
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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