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Vitamins in Indonesia

Publisher Euromonitor International
Published Oct 16, 2025
Length 23 Pages
SKU # EP20490719

Description

Retail value sales of vitamins are set to rise in current terms in Indonesia in 2025, driven by sustained health consciousness in the post-pandemic era and deepening consumer awareness of preventive health practices. While growth has moderated from the pandemic peak years, it remains well above pre-2020 levels, reflecting a shift in mindset, with vitamins now being seen as part of a daily routine, not just a short-term immunity booster. Urban consumers continue to lead the charge, with the incre...

Euromonitor International's Vitamins in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Vitamins in Indonesia
Euromonitor International
October 2025
List Of Contents And Tables
VITAMINS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving consumer behaviour supporting demand
Bayer Indonesia retains lead
Pharmacies leads a fragmented distribution landscape
PROSPECTS AND OPPORTUNITIES
Wellness-first living driving up demand
Innovation, digitalisation, and product diversification
Regulatory oversight, rising health awareness, and sustainability
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN INDONESIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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