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Vitamins in Germany

Publisher Euromonitor International
Published Nov 19, 2024
Length 24 Pages
SKU # EP19343546

Description

Vitamins in Germany


Following the surge in demand for vitamins in Germany in 2020 as a result of the pandemic, retail volume growth continues to slow in 2024, mainly driven by revisions for multivitamins and vitamin C. Multivitamins, as an entry-level health supplement, has an established presence in Germany, and therefore has reached a high level of maturity, which hinders stronger growth potential.

Euromonitor International's Vitamins in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vitamins in Germany
Euromonitor International
November 2024
List Of Contents And Tables
VITAMINS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Less dynamic growth for vitamins due to maturity in local market
Vitamins A and D are most dynamic performers in 2024
Segmentation continues within the category
PROSPECTS AND OPPORTUNITIES
Vitamins to remain an important element of healthy lifestyles
Challenges and opportunities for multivitamins
Wellness trend to provide increasing challenge
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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