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Vitamins in Georgia

Publisher Euromonitor International
Published Sep 23, 2025
Length 21 Pages
SKU # EP20439332

Description

Value sales of vitamins are seeing healthy growth in Georgia in 2025, supported by consumers’ growing awareness of preventative health, the negative impacts of vitamin deficiency, and increasing knowledge of how to properly consume vitamins. It is also noted that the variety of vitamins is growing in the country, with imports of vitamins to the country reported to have increased by more than 30% in 2024 with the highest import growth noted in vitamins B, C, and E.

Euromonitor International's Vitamins in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Vitamins in Georgia
Euromonitor International
September 2025
List Of Contents And Tables
VITAMINS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of vitamins see healthy growth, with multivitamins proving especially popular
Vitrum retains its lead as the most popular brand, while Solgar performs well
Pharmacies remain the most popular outlets, thanks to ongoing expansion of the channel
PROSPECTS AND OPPORTUNITIES
Healthy ongoing sales for vitamins, thanks to the continued focus on preventative health
Numerous new launches expected over the forecast period, including from budget-friendly brands
Popular vitamins such as C and D will drive overall growth
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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