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Vitamins and Dietary Supplements in the US

Publisher Euromonitor International
Published Dec 21, 2015
Length 46 Pages
SKU # EP5815604

Description

Vitamins and Dietary Supplements in the US

Vitamins and dietary supplements continued to see current value growth of 4% in 2015, to reach US$27.2 billion. Demand for vitamins and dietary supplements remains positive in the US, despite recent debates about the health benefits and efficacy of vitamins and dietary supplements. Due to improved economic conditions and rising household wealth, consumers are willing to spend on vitamins and dietary supplements in addition to their regular foods to maintain their health. Other factors such as...

Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

46 Pages
VITAMINS AND DIETARY SUPPLEMENTS IN THE US
Euromonitor International
December 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Bayer Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 3 Bayer Corp: Key Facts
Competitive Positioning
Summary 4 Bayer Corp: Competitive Position 2015
Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 5 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
Competitive Positioning
Summary 6 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2015
Nbty Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 7 NBTY Inc: Key Facts
Summary 8 NBTY Inc: Operational Indicators
Competitive Positioning
Summary 9 NBTY Inc: Competitive Position 2015
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 10 Walgreen Co: Key Facts
Summary 11 Walgreen Co: Operational Indicators
Competitive Positioning
Summary 12 Walgreen Co: Competitive Position 2015
Executive Summary
Consumer Health Maintains Strong Growth in 2015
Consumer Health Benefits From Ageing Trends
OTC Consolidates, As Vitamins and Dietary Supplements Remains Fragmented
Non-grocery Specialist Retailers Remains the Leading Channel
Positive Outlook for Consumer Health in the US
Key Trends and Developments
Consumer Health Benefits From Ageing Trends
Continued Retail Consolidation
Regulatory Bodies Shape Competitive Landscape
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format: % Value 2010-2015
Table 22 Distribution of Consumer Health by Format and Category: % Value 2015
Table 23 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 13 OTC: Switches 2013-2014
Sources
Summary 14 Research Sources

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