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Vitamins and Dietary Supplements in the US

Publisher Euromonitor International
Published Apr 20, 2015
Length 55 Pages
SKU # EP5557221

Description

Vitamins and Dietary Supplements in the US

News outlets in 2014 were quick to pick up scientific studies questioning the necessity of vitamins and dietary supplements. While such studies are not new, their broad exposure through widespread news channels such as Reuters, NPR, TIME and the Wall Street Journal hampered growth in 2014, casting a shadow on what was otherwise a rapidly growing industry. In 2014 vitamins and dietary supplements grew 3% in value terms, the lowest year-on-year growth since 2002, and exhibited a review period...

Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

55 Pages
VITAMINS AND DIETARY SUPPLEMENTS IN THE US
Euromonitor International
April 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2014
Summary 2 Multivitamins: Brand Ranking by Positioning 2014
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Bayer Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 3 Bayer Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Bayer Corp: Competitive Position 2014
General Nutrition Centers Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 5 General Nutrition Centers Inc: Key Facts
Summary 6 General Nutrition Centers Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 General Nutrition Centers Inc: Competitive Position 2014
Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 8 McNeil Consumer & SPECIALTY Pharmaceuticals: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 McNeil Consumer & SPECIALTY Pharmaceuticals: Competitive Position 2014
Nbty Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 10 NBTY Inc: Key Facts
Summary 11 NBTY Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 NBTY Inc: Competitive Position 2014
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 13 Walgreen Co: Key Facts
Summary 14 Walgreen Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Walgreen Co: Competitive Position 2014
Executive Summary
Consumer Health Maintains Strong Growth Trajectory in 2014
Sales of Private Label Products Fall
Merger and Acquisition Activity Shuffles Competitive Landscape
Non-store Retailing Plays Growing Role
Diverging Health Ideals Will Impact Consumer Health Forecast
Key Trends and Developments
Competitive Environment Driven by Mergers and Acquisitions, Switches and Line Extensions
Press Throws Ink on Supplements
Health Conscious Americans Embrace Healthier Eating
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format: % Value 2009-2014
Table 19 Distribution of Consumer Health by Format and Category: % Value 2014
Table 20 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 16 OTC: Switches 2012-2014
Definitions
Sources
Summary 17 Research Sources

Pricing

Currency Rates
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