Report cover image

Vitamins and Dietary Supplements in the US

Publisher Euromonitor International
Published May 27, 2014
Length 59 Pages
SKU # EP5498138

Description

Vitamins and Dietary Supplements in the US

Children’s health continued to be extremely important and helped push the category as parents shelled out more dollars to boost the health of their children. In 2013, paediatric vitamins and daily supplements experienced 12% growth amounting to US$660 million. As parents are able to increase their budgets, the lessons learned during the recession are still ingrained in their minds. As such they are looking for ways to prevent unnecessary medical bills by keeping their children healthy by any...

Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

59 Pages
VITAMINS AND DIETARY SUPPLEMENTS IN THE US
Euromonitor International
May 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins: Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2008-2013
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2008-2013
Table 3 Sales of Multivitamins by Positioning: % Value 2008-2013
Table 4 Sales of Dietary Supplements by Positioning: % Value 2008-2013
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2009-2013
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2010-2013
Table 7 LBN Brand Shares of Vitamins: % Value 2010-2013
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2010-2013
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2013-2018
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2013-2018
General Nutrition Centers Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 3 General Nutrition Centers Inc: Key Facts
Summary 4 General Nutrition Centers Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 General Nutrition Centers Inc: Competitive Position 2013
Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 6 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
Summary 7 McNeil Consumer & Specialty Pharmaceuticals: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2013
Nbty Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 9 NBTY Inc: Key Facts
Summary 10 NBTY Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 NBTY Inc: Competitive Position 2013
Pfizer Consumer Healthcare Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 12 Pfizer Consumer Healthcare Inc: Key Facts
Summary 13 Pfizer Consumer Healthcare Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Pfizer Consumer Healthcare Inc: Competitive Position 2013
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 15 Walgreen Co: Key Facts
Summary 16 Walgreen Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Walgreen Co: Competitive Position 2013
Executive Summary
Consumer Healthcare Registers Healthy Growth in 2013
Convenience Emerges As A Major Trend Across Categories
New Opportunities Open Up for Other Players in Light of Continued Recalls
Retailers Focus on Consumer Health in Every Way Possible
Sports Nutrition and Vitamins and Dietary Supplements Expected To Drive Growth Over the Forecast Period
Key Trends and Developments
Manufacturers Continue To React To Recalls and Changing Consumer Perception of Brand Value of OTC Goods
Parapharmacies/drugstores Aims To Play A More Significant Role in Consumers' Lives
Paediatric Products Poised for Growth Across OTC and Vitamins and Dietary Supplements
Common Themes of Convenience and Personalisation Emerge Across Categories
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
Table 18 Distribution of Consumer Health by Format: % Value 2008-2013
Table 19 Distribution of Consumer Health by Format and Category: % Value 2013
Table 20 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 18 OTC: Switches 2011-2013
Sources
Summary 19 Research Sources

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us