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Vitamins and Dietary Supplements in the US

Publisher Euromonitor International
Published Apr 03, 2012
Length 66 Pages
SKU # EP3956571

Description

In the US, where healthcare is expensive and non-universal and the unemployment rate remains stubbornly high, there is a large and growing interest in preventative health care. In 2011, vitamins and dietary supplements continued to benefit from health claims aimed at everything from pregnancy nutrition to brain function to preventing colon cancer helped propel the category forward in 2011.

Euromonitor International's Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

66 Pages
VITAMINS AND DIETARY SUPPLEMENTS IN THE US
Euromonitor International
April 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Bayer Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 2 Bayer Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bayer Corp: Competitive Position 2011
Chattem Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 4 Chattem Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Chattem Inc: Competitive Position 2011
Cvs Caremark Corp in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 6 CVS Caremark Corp: Key Facts
Summary 7 CVS Caremark Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 CVS Caremark Corp: Competitive Position 2011
General Nutrition Centers Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 9 General Nutrition Centers Inc: Key Facts
Summary 10 General Nutrition Centers Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 General Nutrition Centers Inc: Competitive Position 2011
GlaxoSmithKline Consumer Health in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 12 GlaxoSmithKline Consumer Health: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 GlaxoSmithKline Consumer Health: Competitive Position 2011
Mcneil Consumer & Specialty Pharmaceuticals in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 14 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
Summary 15 McNeil Consumer & Specialty Pharmaceuticals: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2011
Nbty Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 17 NBTY Inc: Key Facts
Summary 18 NBTY Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 NBTY Inc: Competitive Position 2011
Pfizer Consumer Healthcare Inc in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 20 Pfizer Consumer Healthcare Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 Pfizer Consumer Healthcare Inc: Competitive Position 2011
Walgreen Co in Consumer Health (usa)
Strategic Direction
Key Facts
Summary 22 Walgreen Co: Key Facts
Summary 23 Walgreen Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Walgreen Co: Competitive Position 2011
Executive Summary
Consumer Health Sales Hit All-time High
Vitamins and Dietary Supplements Performs the Best
No End in Sight for Recalls
Distribution Continues To Consolidate
Growth Expected To Slow As Categories Mature, Sluggish Economy Persists
Key Trends and Developments
Persistent Recalls Define Another Year in OTC
Acquisitions Shake Up OTC Competitive Landscape
Increasing Media Attention Drives Supplementation Fever
Growing Mainstream Appeal Catapults Sports Nutrition Sales
Tonics and Bottled Nutritive Drinks: the New Mega-category
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 25 OTC - Switches 2009-2011
Sources
Summary 26 Research Sources

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