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Vitamins in Croatia

Publisher Euromonitor International
Published Sep 23, 2024
Length 21 Pages
SKU # EP19208591

Description

Vitamins in Croatia


Vitamins in Croatia continues to enjoy stable consumer demand in 2024, leading to moderate retail volume growth in 2024; this is despite the accelerated growth seen during the pandemic. In the wake of COVID-19, consumers are increasingly prioritising preventative health measures, resulting in a more serious approach to vitamins and supplementation. Self-medication has become a prominent trend, with a significant rise in the number of consumers taking vitamin D to bolster long-term immunity. This...

Euromonitor International's Vitamins in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Vitamins in Croatia
Euromonitor International
September 2024
List Of Contents And Tables
VITAMINS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Improved approach to preventative health pushes growth in vitamins post-pandemic
Government focus on consumer education encourages greater local interest in vitamins
E-commerce is gaining ground, as players launch new multivitamin variants
PROSPECTS AND OPPORTUNITIES
Growth set to slow during forecast period
Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
Intensified competition between brands and private labels
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN CROATIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Pricing

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