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Vitamins in Bulgaria

Publisher Euromonitor International
Published Sep 23, 2024
Length 22 Pages
SKU # EP19208746

Description

Vitamins in Bulgaria


In 2024, vitamin D continues to be the fastest growing category in both retail volume and current value terms. Vitamin D deficiency is high among Bulgarians, especially for those people working indoors for long periods as they have very limited exposure to the sun. In 2023, an estimated 60% of the population in Bulgaria is thought to have a vitamin D deficiency. Moreover, this comes at a time when there is a growing amount of research into the role of vitamin D in supporting a wide range of bodi...

Euromonitor International's Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Vitamins in Bulgaria
Euromonitor International
September 2024
List Of Contents And Tables
VITAMINS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamin D leads the strong performance of single vitamins
Actavis EAD holds overall lead in vitamins category
Home and personal care stores capture bigger share of vitamins sales
PROSPECTS AND OPPORTUNITIES
Single vitamins to gain status in minds of consumers
Consumers’ health agenda will provide underlying support to vitamins category
New formats to support more sophisticated consumer preferences
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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