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Vitamins in Bulgaria

Publisher Euromonitor International
Published Oct 12, 2022
Length 22 Pages
SKU # EP17462190

Description

Vitamins in Bulgaria

Since the COVID-19 pandemic, Bulgarians have become even more mindful about illness prevention and are choosing to supplement their diets to boost their immune systems. After a surge in demand at the height of the pandemic in 2020, current value sales of vitamins decreased in 2021 before rebounding slightly in 2022. Whilst consumer interest in vitamins remains strong, a decrease in consumption was inevitable after such dynamic growth in 2020. The best example of this is the single vitamin catego...

Euromonitor International's Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Vitamins in Bulgaria
Euromonitor International
October 2022
List Of Contents And Tables
VITAMINS IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins witness slight recovery as demand patterns normalise
Consumers stick to multivitamins as pandemic starts to ease
Rising demand for other single vitamins to support specific ailments
PROSPECTS AND OPPORTUNITIES
Slower growth as consumers reduce demand for key vitamins
Smaller vitamins categories to gain appeal as health awareness and prevention strategies pick up
E-commerce sales to achieve double-digit growth over the forecast period
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Pricing

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