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Vitamins in Brazil

Publisher Euromonitor International
Published Apr 09, 2025
Length 28 Pages
SKU # EP19950084

Description

Vitamins in Brazil is expected to see double-digit retail current value growth in 2024. The category is anticipated to continue to gain relevance within the consumer health industry in this year, accounting for 13% of the value sold in the industry in current value terms, which is also an increase of four percentage points compared with 2018, before the COVID-19 pandemic, when vitamins accounted for 9% of sales. The growth highlight in 2024 has once again been multivitamins, sustaining the trend...

Euromonitor International's Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Vitamins in Brazil
Euromonitor International
April 2025
List Of Contents And Tables
VITAMINS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multivitamins grows above single vitamins for the second year running
Vitamin D is a highlight in the Brazilian market in 2024, especially when combined with magnesium
The evolution of vitamins in Brazil: Influence, innovation, and convenience
PROSPECTS AND OPPORTUNITIES
As the wellness revolution progresses, the competition becomes tougher with other consumer categories
Incomes could challenge growth in the coming years
Consumers must intensify ambivalence in their perception of digital influence
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

Pricing

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