
Vitamins in Austria
Description
Value sales of vitamins increased in 2025, supported by the ongoing importance Austrian consumers place on prevention and self-care. Many consumers view maintaining good health as their personal responsibility and continue to supplement their diets to achieve nutritional balance, particularly when daily routines are hectic, stressful or marked by poor dietary habits. Growing awareness of the specific benefits of individual vitamins – such as vitamin C for immune health, vitamin E for skin and be...
Euromonitor International's Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
26 Pages
- Vitamins in Austria
- Euromonitor International
- September 2025
- List Of Contents And Tables
- VITAMINS IN AUSTRIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Preventative health focus sustains steady demand
- Perrigo strengthens its leadership position
- Expanding role of e-commerce in distribution
- PROSPECTS AND OPPORTUNITIES
- Prevention mindset to sustain demand amid a mature landscape
- Incremental innovation focused on formats, combinations and usability
- Wellness trade-offs and adjacent solutions shaping the ceiling for growth
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2020-2025
- Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
- Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
- Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
- Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
- Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
- CONSUMER HEALTH IN AUSTRIA
- EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 9 Life Expectancy at Birth 2020-2025
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2020-2025
- Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2024-2025
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
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