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Vitamins in Austria

Publisher Euromonitor International
Published Nov 21, 2024
Length 24 Pages
SKU # EP19343440

Description

Vitamins in Austria


Following strong levels of growth throughout COVID-19, sales of vitamins fell slightly below pre-COVID-19 levels in 2023. In 2024, vitamins showed minimal signs of recovery, with retail volume sales of 5% driven by price increases, while volume growth was low. Sales of vitamins remained limited due to consumers' preference for more convenient alternatives. This included a combination of dietary supplements and even vitamin-enhanced foods. However, multivitamins continued to have positive sales i...

Euromonitor International's Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vitamins in Austria
Euromonitor International
November 2024
List Of Contents And Tables
VITAMINS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales are challenged by dietary supplements and forfeited food options
Time constraints and a demand for convenient solutions drives sales
Richard Bittner AG takes the lead from Bayer, benefiting from local origin
PROSPECTS AND OPPORTUNITIES
Demand for vitamins declines as interest in holistic wellbeing rises
Interest in wellness boosts sales of vitamin E across the forecast period
E-commerce sales rise as consumers appreciate the convenience of online
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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