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Vitamins in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 30 Pages
SKU # EP20423722

Description

Sales of vitamins have increased in 2025 in current value terms, with both single vitamins and multivitamins registering strong growth. Despite economic pressures from rising inflation and a higher cost of living, Australians continue to prioritise vitamins as an essential part of their health and wellness routines. This consistent demand is especially evident within women’s health, where tailored nutritional support is gaining momentum. Recognising the distinct physiological needs of women, whe...

Euromonitor International's Vitamins in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Vitamins in Australia
Euromonitor International
September 2025
List Of Contents And Tables
VITAMINS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for vitamins continues to rise despite economic pressures
Personalised blends, strategic shake-ups and new product development shape the competitive landscape
Consolidation of the pharmacies channel sparks strategic retail shifts
PROSPECTS AND OPPORTUNITIES
Vitamins set for continued growth but the market faces increasing scrutiny
Hyper-personalised nutrition set to become more mainstream over forecast period
TGA announces intention to tighten labelling standards for large-format multivitamins
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2020-2025
Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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