Video Games in the United Kingdom
Description
Video games in the UK witnessed a marginal downturn in 2024, attributed to postponed game launches and a pivot towards subscription services. Hardware sales were also impacted as consumers anticipated new console releases and explored cloud gaming alternatives. Subscription models and partnerships are shaping consumer interaction, with a preference for access over one-time purchases. Retail e-commerce remains the dominant distribution channel, with market concentration on the rise.
Euromonitor International's Video Games in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
21 Pages
- Video Games in the United Kingdom
- Euromonitor International
- June 2025
- List Of Contents And Tables
- VIDEO GAMES IN THE UNITED KINGDOM
- KEY DATA INSIGHTS
- 2024 DEVELOPMENTS
- Video games software drives sales, while subscription models are increasingly favoured
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Sales of video games decline as consumers await new releases
- Activision Blizzard’s Game Pass launch threatens PlayStation Plus subscriptions
- CHART 2 Call of Duty: Black Ops 6 Launches on Xbox Game Pass
- Disney and Epic Games partnership engages consumers through Fortnite
- CHART 3 Disney Partners with Epic Games
- Xbox Game Pass changes consumption and threatens console sales
- WHAT’S NEXT?
- Video games to experience faster expansion than the regional average
- Subscription services gain popularity, impacting traditional video game purchases
- CHART 4 Analyst Insight
- New consoles face challenges amid subscription growth and headset potential
- COMPETITIVE LANDSCAPE
- Increasing consolidation, while Xbox pivots
- Consolidated landscape of static consoles dominated by Sony Corp
- CHANNELS
- Retail e-commerce remains dominant distribution channel for video games
- Currys partners with Microsoft to provide in-store Xbox repairs
- COUNTRY REPORTS DISCLAIMER
- CHART 5 Key Trends 2024
- CHART 6 Lego Expands Botanicals Collection
- CHART 7 Disney Collaborates with Epic Games to Create Fortnite Universe
- CHART 8 Analyst Insight
- CHART 9 Liledu Launches in the UK
- CHART 10 Real GDP Growth and Inflation 2019-2029
- CHART 11 PEST Analysis in the United Kingdom 2024
- CHART 12 Key Insights on Consumers in the United Kingdom 2024
- CHART 13 Consumer Landscape in the United Kingdom 2024
- TOYS AND GAMES IN THE UNITED KINGDOM
- EXECUTIVE SUMMARY
- Growth driven by kidult trend, sustainability and influence of strategic alliances
- KEY DATA INSIGHTS
- INDUSTRY PERFORMANCE
- Traditional toys and games records most rapid value growth
- Lego expands Botanicals range, targeting kidults with complex construction sets
- Disney and Epic Games partnership extends media influence in Fortnite
- WHAT’S NEXT?
- Video games to spearhead growth in toys and games
- Kidults and tech integration to influence development of traditional toys and games
- Sustainability to be a major trend in local market moving forwards
- Dominance of retail e-commerce to support greater uptake of subscription services
- COMPETITIVE LANDSCAPE
- LEGO Group gains share as Mattel and Hasbro focus on collectibles
- Independent games struggle to compete with AAA titles due to limited funding
- New range of LOL Surprise! dolls fails to appeal to younger children
- Mattel’s ongoing commitment to supporting diversity and inclusion
- CHANNELS
- Retail e-commerce continues to dominate, while traditional toy shops decline
- Currys partners with Microsoft for Xbox repairs
- Liledu enters subscription services with play-and-swap model
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
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