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Video Games in Ukraine

Publisher Euromonitor International
Published Jul 10, 2025
Length 26 Pages
SKU # EP20199656

Description

In 2024, video games saw dynamic value growth in Ukraine, with increases for both hardware and software, largely due to greater consumer engagement and the launch of several high-profile games. Mobile games and Ukrainian-developed titles were key growth areas. Other trends included the increased popularity of e-commerce and digital video games software. Video games has a moderately concentrated competitive landscape, with the top five companies accounting for more than half of value sales.

Euromonitor International's Video Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Video Games in Ukraine
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
New launches and higher consumer engagement drive dynamic growth
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software drives growth, boosted by smartphones and increased engagement
Greater recognition for video games developed in Ukraine
CHART 2 Ukrainian Developed Titles Receives Global Recognition with S.T.A.L.K.E.R 2 Video Game
Rising importance of subscription services as consumers value access to vast games libraries
Boosteroid partners Microsoft and Mercedes-Benz as cloud gaming gains traction
Fashion brands partner with games developers for in-game apparel and merchandise
WHAT’S NEXT?
Video games hardware set to see the fastest expansion during the forecast period
The highest sales will still be accounted for by video games software
Kidult trend anticipated to drive growth
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Sony maintains its lead, while Microsoft maintains its rising trend
Local developers GSC Game World and Room 8 Group expand their capabilities
S.T.A.L.K.E.R. 2 drives demand for hardware and reflects national identity
Reburn unveils a new sci-fi shooter, La Quimera, to broaden its scope
EQT acquires Keywords Studios to expand its presence in video games
id Software combines Doom with medieval dark fantasy elements
CHANNELS
Retail e-commerce maintains its lead as the preference for digital software increases
Digital platforms compete through the user experience and pricing strategies
Microsoft's inclusion of Call of Duty on Xbox Cloud Gaming boosts cloud gaming and retail e-commerce
CHART 4 Xbox Cloud Gaming Launches Three Call of Duty Titles, Aiding Cloud Gaming Adoption
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Borsch Collectibles Successfully Integrating Cultural Education
CHART 7 Tara Duncan Brand Liscencing Partnership Introduces Toys and Merchandice
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Ukraine 2024
CHART 11 Key Insights on Consumers in Ukraine 2024
CHART 12 Consumer Landscape in Ukraine 2024
TOYS AND GAMES IN UKRAINE
EXECUTIVE SUMMARY
Solid growth driven by video games, kidults, and localisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games exhibits the strongest growth within toys and games
International recognition for Ukrainian games
Kiddisvit uses collectibles to educate children about Ukrainian culture
Rozum and Nerd agency expand market presence through partnerships
WHAT’S NEXT?
Video games to lead growth in toys and games over the forecast period
Cloud gaming will reshape consumer behaviour and necessitate business adaptation
Patriotic and localised themes set to gain ground
Tigres and Lord of Boards find success with eco-friendly materials and original concepts
Companies will need to learn from previous mistakes in tech-integrated toys
COMPETITIVE LANDSCAPE
Sony Corp maintains its lead, but local companies perform well
Unique strategies and offerings by Ukrainian companies
TechnoK, Faraday, and Rozum introduce new products
New titles and company shifts impact the video games competitive landscape
CHANNELS
Rozetka gains prominence as retail e-commerce drives sales of toys and games
The move towards retail e-commerce is set to continue
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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