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Video Games in Turkey

Publisher Euromonitor International
Published Jul 11, 2025
Length 25 Pages
SKU # EP20215144

Description

In 2024, video games in Turkey experienced a slowdown in growth due to high inflation and its impact on consumer spending. However, video game software continued to expand, driven by popular new releases, the growth of subscription services, and the shift towards digital and mobile gaming. The growth of e-commerce led to greater access to video games, but also intensified price competition. Subscription services faced challenges due to currency volatility and price increases.

Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Video Games in Turkey
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite slowing growth, there is a further shift towards digital content
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Growth of video games software driven by releases and mobile engagement
Local games studios scale globally via e-commerce amid price competition
CHART 2 Royal Match Mobile Game Surpasses USD3 billion in Global User Spending
Increase in subscription prices impacts affordability and category growth
WHAT’S NEXT?
Video games hardware expansion set to continue outpacing software
Despite negative outlook, mobile games could benefit local players
CHART 3 Analyst Insight
Cloud gaming expands accessibility, reducing reliance on consoles
CHART 4 NIVIDIA And Turkcell’s Game + Collaboration Reduced Reliance on Static Consoles
COMPETITIVE LANDSCAPE
Sony price hikes challenge growth; Microsoft targets younger players
Spyke Games sees strong growth with investment boost
EQT buys Keywords Studios; DoubleU Games acquires Paxie Games
Nintendo and Rockstar Games plan major game releases for 2025
CHART 5 The Nintendo Switch 2 The Most Highly Anticipated Release of 2025
CHANNELS
Retail e-commerce driven by smartphone use and digital payment expansion
Turkcell and NVIDIA partnership promotes cloud gaming through GAME+ Zones
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Analyst Insight
CHART 8 Dolu Yesil Oyna Releases Recycled Plastic Toys Range
CHART 9 Kidults Targeted Through Istanbul Comic Con
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Turkey 2024
CHART 12 Key Insights on Consumers in Turkey 2024
CHART 13 Consumer Landscape in Turkey 2024
TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
Local inflation drives up unit prices, and influences purchasing patterns
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Traditional toys and games leads growth despite inflation in Turkey
Rising environmental awareness leads to more sustainable toy designs
Kidult trend is gaining momentum in Turkey
WHAT’S NEXT?
Toys and games set to experience solid growth over forecast period
Video games set to gain further ground, driven by new consoles and digital software
Greater interactivity with toys can provide more immersive experiences but local language apps will help expand reach
COMPETITIVE LANDSCAPE
Industry concentration rises as leading companies outperform regional average
Nezha Toys emerges with Turkish-language animated characters
Local and niche brands aim to stand apart from leading names
CHANNELS
Retail e-commerce remains leading channel, but traditional toys and games stores gain ground
Digital platforms leverage online deals and exclusive collaborations
Rise of hybrid retail models to help expand reach and manage resources
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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