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Video Games in Thailand

Publisher Euromonitor International
Published Jul 08, 2025
Length 22 Pages
SKU # EP20199797

Description

Video games in Thailand recorded robust growth in 2024, propelled by greater internet access, a vibrant gaming community, and the increasing appeal of mobile gaming and esports. Notable trends included the rise of cloud gaming and a move towards digital game consumption via subscription models. The landscape is fragmented, with developers facing fierce competition, particularly in mobile gaming.

Euromonitor International's Video Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Video Games in Thailand
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digital content continues to drive video games in Thailand
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software dominates due to accessibility and gaming culture
Greater internet access in Thailand boosts online gaming engagement
CHART 2 Mobile Phone Users in Thailand
Synnex capitalises as cloud gaming adoption grows and boosts consumption
CHART 3 Synnex Supporting The Rise in Cloud Gaming
WHAT’S NEXT?
Video games software to continue driving category growth over forecast period
Digital gaming expansion driven by streaming, subscriptions and mobile accessibility
CHART 4 Analyst Insight
Government aims to support local games development
COMPETITIVE LANDSCAPE
Fragmented landscape sees increasing competition among game developers
Adult gamers drive revenue, but foreign games dominate
CHANNELS
E-commerce is the dominant distribution channel for video game sales
Thailand International Game Showcase promotes local developers on global stage
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Pop Mart In Thailand
CHART 7 Art Toy Collectibles
CHART 8 Twitch Online Gamers
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Thailand 2024
CHART 12 Key Insights on Consumers in Thailand 2024
CHART 13 Consumer Landscape in Thailand 2024
TOYS AND GAMES IN THAILAND
EXECUTIVE SUMMARY
Kidult trend and digital video content support positive performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Traditional toys and games drives gains in toys and games during the year
Pop Mart capitalises on kidult trend with store expansion
Blind collectibles drive repeat purchases and demand for limited editions
Digital gaming diverts consumer spending away from traditional toys and games
WHAT’S NEXT?
Video games to lead toys and games over forecast period with fastest growth
Cloud gaming and increasing preference for digital software to expand audience
Digital platforms to support dominance of e-commerce
COMPETITIVE LANDSCAPE
Fragmented landscape sees Pop Mart challenge traditional brands with art toys
Pop Mart targets kidults through community and exclusive marketing
CHANNELS
E-commerce dominates due to strength in video games, but physical stores are still favoured for traditional toys and games
Pop Mart disrupts established retail models with omnichannel strategy to drive local sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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