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Video Games in Taiwan

Publisher Euromonitor International
Published Aug 14, 2025
Length 21 Pages
SKU # EP20320897

Description

In 2024, video games in Taiwan recorded further value growth, largely due to the greater accessibility of software through subscription services and cloud-based gaming. This shift towards digital distribution and cloud gaming has particularly benefited social and casual gamers. The trend towards locally relevant content also played a crucial role. The competitive landscape remained fragmented during the year, while retail e-commerce continued to dominate distribution.

Euromonitor International's Video Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Video Games in Taiwan
Euromonitor International
August 2025
List Of Contents And Tables
VIDEO GAMES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digital software continues to drive sales of video games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software sees rapid digitisation, while subscription services boost access
Innovation by Red Candle Games highlights localisation strategies and market success
CHART 2 Analyst Insight
Support for esports helps to increase visibility and interest in video games
CHART 3 Taipei Game Show Helps Stimulate Esports Industry Across Taiwan
WHAT’S NEXT?
Video games software to drive future growth over forecast period
Nintendo's marketing sustains Switch dominance, but potentially limits Switch Lite sales
CHART 4 The Nintendo Switch 2 to Be Launched in 2025
Local content set to gain greater prominence
COMPETITIVE LANDSCAPE
Tencent strengthens lead due to presence in digital content and localised strategy
Netmarble's gachapon game success driven by anime IPs in Taiwan
Positive reception to local game Nine Sols
CHANNELS
Digital downloads increase as retail e-commerce dominates video games distribution
9SPlay utilises Google Cloud to enhance game performance in Asia
Xbox Game Pass boosts retention as gamers favour mobile streaming
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Taiwanese Adults Obsessed With Labubu “Ugly-Cute” Collectables
CHART 7 Chainsaw Man Animation Exhibition hosted in Taipei
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Taiwan 2024
CHART 11 Key Insights on Consumers in Taiwan 2024
CHART 12 Consumer Landscape in Taiwan 2024
TOYS AND GAMES IN TAIWAN
EXECUTIVE SUMMARY
Video games, collectibles and kidults drive industry growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games experiences fastest growth and remains largest category
Labubu drives kidult demand for collectibles with ugly-cute aesthetic
9SPlay achieves faster deployment through cloud integration and partnership
Chainsaw Man exhibition provides behind-the-scenes look at anime series
WHAT’S NEXT?
Video games to continue to drive sales of toys and games
Traditional toy companies look to Hasbro and Lego for growth strategies
Addressing the challenge of a falling birth rate and ageing population
COMPETITIVE LANDSCAPE
Fragmented competitive landscape led by major video games companies
Local brand expands with focus on sustainable materials
Netmarble gains attention with anime-inspired gachapon success
CHANNELS
Retail e-commerce continues to dominate overall distribution
Animation convention and toy collaborations help to generate sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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