Report cover image

Video Games in Spain

Publisher Euromonitor International
Published Jun 10, 2025
Length 22 Pages
SKU # EP20118715

Description

In Spain, video games saw current value sales rise in 2024, driven by video games software, especially online games and subscriptions. The advent of cloud gaming and subscription services has altered consumer behaviour, lessening dependence on hardware. There has been a shift in focus towards established brands, with innovation driven by enhancements to existing popular titles. Concentration in the competitive landscape has slightly decreased, while e-commerce remains the primary sales channel.

Euromonitor International's Video Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Video Games in Spain
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Changing technology and consumer behaviour drive a move to subscription services
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Growth in video games driven by software, especially subscriptions, while cloud gaming emerges
Xbox Cloud Gaming expands its library, shifting the focus to software
CHART 2 Analyst Insight
Grand Theft Auto VI anticipated to boost subscriptions and hardware
CHART 3 GTA VI’s Anticipated Launch Fuels Hardware and Subscription Expectations
WHAT’S NEXT?
Video games software expected to lead growth
Adoption of cloud gaming set to shape video games
New product launches set to contribute to growth for video games hardware
More frequent strategic partnerships, and a focus on core brands
COMPETITIVE LANDSCAPE
PlayStation stays ahead of Nintendo in video games hardware
Steam Deck revitalises hand-held gaming
Tequila Works files for insolvency after Tencent withdraws funding
CHART 4 Tequila Works Declares Insolvency in Late 2024
Switch 2 and Grand Theft Auto VI are brands poised to impact video games
CHANNELS
Spanish gamers embrace retail e-commerce as the primary sales channel
Sony uses hybrid distribution model for PlayStation 5 Pro launch
With online growth, gift cards and LIVE access codes will be the main driver of offline sales
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Cloudsky Introduces Energy-Saving Android Cloud Gaming Solution in 2024
CHART 7 Pictionary Adults Only Gains Traction as Kidults Seek Adult-Themed Games
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Spain 2024
CHART 11 Key Insights on Consumers in Spain 2024
CHART 12 Consumer Landscape in Spain 2024
TOYS AND GAMES IN SPAIN
EXECUTIVE SUMMARY
Growth for video games offsets decline of traditional toys and games
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives expansion for toys and games despite overall slowdown in growth
Xbox Cloud Gaming and Cloudsky drive expansion of cloud gaming
Pictionary Adults Only targets a more mature audience for social entertainment experiences
Established franchises drive video games revenue and limit innovation
WHAT’S NEXT?
Video games to lead growth within toys and games
Kidult trend and strategic partnerships set to drive growth for more complex toys and licensed toys
Cloud gaming, new launches, and interactive products set to reshape toys and games
COMPETITIVE LANDSCAPE
Mattel sees a slight decline, while LEGO Group gains ground
Steam Deck invigorates hand-held consoles; Tranjis Games expands in games and puzzles through its Virus game
Goliath and IMC Toys seek partnership opportunities to expand their reach
Lego and Nintendo drive expansion through partnerships and key launches
CHANNELS
Retail e-commerce drives growth, driven by video games software
Offline retail recovers as it is important for providing brand experiences; Sony uses hybrid distribution for PlayStation 5 Pro
Retail e-commerce impacts distribution of traditional toys and games via broader product ranges and home delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us