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Video Games in South Korea

Publisher Euromonitor International
Published Jul 08, 2025
Length 25 Pages
SKU # EP20199827

Description

In 2024, video games in South Korea recorded solid value growth, propelled by AI and digital content. Notable trends included AI-driven personalisation and strategic partnerships, which boosted gameplay and user acquisition. Companies focused on the global market with PC and console games, adhering to regulations mandating probability-based item disclosure. The competitive landscape is showing signs of consolidation, with major companies claiming considerable share.

Euromonitor International's Video Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Video Games in South Korea
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
AI and further shift towards digital content shape performance of video games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Growth of video games software driven by digital sales
Pikmin pop-up store drives customer acquisition with collectibles
CHART 2 Pikmin Leads Game IP Push into Offline Collectibles
Krafton partners with McLaren and NVIDIA to enhance user engagement
CHART 3 Krafton And McLaren Mobile Game Partnership
WHAT’S NEXT?
Video games software set to drive future growth
AI personalisation and strategic partnerships drive video game changes
CHART 4 Analyst Insight
Local games studios consider overseas expansion as regulations could hinder in-game purchases
COMPETITIVE LANDSCAPE
Nexon strengthens leadership through user experience focus
Pikmin's appealing characters gain popularity among millennials and Generation Z
Companies look to strengthen positions through acquisitions
Krafton invests in studios, and launches AI-powered community simulation game
CHANNELS
Retail e-commerce dominates distribution amid in-app purchase growth
Nikke and Pikmin pop-ups boost experiential retail engagement
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 From Gachia Park to Hypermarkets
CHART 8 JYP’s DENIMALZ Campaign Charms Fans
CHART 9 Krafton Bets on AI with InZOI Launch
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in South Korea 2024
CHART 12 Key Insights on Consumers in South Korea 2024
CHART 13 Consumer Landscape in South Korea 2024
TOYS AND GAMES IN SOUTH KOREA
EXECUTIVE SUMMARY
Collectibles, kidults and digital content help drive positive performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Largest category of video games registers most dynamic performance overall
Gachapon trend expands, influencing marketing beyond toys and games
Bigglz uses AI to enhance toy customisation and engagement
DAY6's DENIMALZ merchandise leverages customisation to engage fans
WHAT’S NEXT?
Video games to continue driving growth of toys and games
AI to drive development in toys and games
Gacha marketing to gain further traction, but this will be more of a challenge for video games
Change to chat feature for Among Us alienates Generation Alpha
COMPETITIVE LANDSCAPE
Leader Nexon uses AI marketing, while Catch Teenieping gains notable share in dolls and accessories
Pikmin game resonates with millennials and Generation Z for providing enjoyment
Neptune diversifies via independent studio investment; Aurora World acquires Mary Meyer
CHANNELS
Retail e-commerce expansion driven by changing industry and pre-order systems
Gacha retail model helps to boost toys and games, while expanding across consumer goods
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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